Biodiesel is a clean burning alternative fuel that contains no petroleum and is produced from natural, renewable resources (called feedstock) such as vegetable oil.

Biodiesel is environmentally friendly as it does not produce the dangerous greenhouse gases that contribute to global warming. By using biodiesel instead of petroleum based fuel, carbon monoxide emissions can be reduced by up to 50% and particules that contribute to respiratory infections can be reduced by up to 30%.

In many countries, biodiesel has been used in diesel automotive engines for decades. Biodiesel has been approved for use by most diesel engine manufacturers and can be used in existing diesel engines without having to make any modifications to the engine..

Biodiesel is one of the most thoroughly tested alternative fuels on the market. Multiple independent studies have found that biodiesel performs very similar to petroleum diesel while biodiesel has the benefit of reduced emissions.

Biodiesel is generally used as an additive to other fuels, blended at various levels with petroleum diesel. Pure's high-quality biodiesel can be used in diesel engines without modifications to the engine. Pure offers a 100% biodiesel product (B100) or the more common 20% biodiesel-petrodiesel blend. A biodiesel-petrodiesel blend can extend engine life and decrease operating expense over pure petroleum based fuel. This is due to the fact that biodiesel has a greater lubricating effect on engine parts. In addition, biodiesel is biodegradable, nontoxic and free of sulfur and aromatics.

Currently, the major biodiesel markets are mass transit, trucking, marine, automotive and other environmentally sensitive industry sectors such as mining.